虽然麦当劳是junk food,但不得不承认,麦当劳的广告idea是非常棒的。看看这些来自世界各地的极富创意和智慧的麦当劳广告设计案例。
McDonald's Sundial Billboard
麦当劳日晷广告牌
This cool billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald's arches are dead center.
这个很酷的广告牌有个特征:一个真正的日晷!它的影子会落在不同的时刻供应食物上。
McDonald's Newspaper Sandwich
麦当劳报纸三明治
Clever newspaper ad for new McDonald's sandwich in Sweden.
聪明的瑞典麦当劳新款三明治报纸广告。
McDonald's Puzzles
麦当劳的谜题
Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to "sort your head". This was done to promote McDonald's Large Coffee for only 1 Euro in Sweden.
户外海报被变成大型的互动推推拼图,可供消费者娱乐,来"整理你的头"。这样做是为了在瑞典促销麦当劳那只需1欧元的大咖啡。
McDonald's Free Coffee Hourglass
麦当劳免费咖啡沙漏
Transit shelter in Vancouver was turned into an 'hourglass' filled with coffee beans, reminding customers of the promotion's short-term nature.
温哥华的公交候车亭被变成一个充满咖啡豆的"沙漏",提醒客户促销的短期性质。
McDonald's Freshness Box Salad
麦当劳沙拉保鲜盒
Clever poster, with what appears to be fresh salad vegetables, changed a bus shelter into a section in the refrigerator.
精巧的海报,外表看起来像是新鲜蔬菜沙拉,实质上把公交候车亭变成冰箱中的一部分。
McDonald's Free Coffee Pole
麦当劳的免费咖啡灯柱
Lamppost in downtown Vancouver became part of a clever optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
在温哥华市中心的灯柱形成了一种巧妙地的错觉,它看起来像在往人行道上的巨型杯子中倒入咖啡。
McDonald's Free Wi-Fi
麦当劳免费Wi-Fi
Free Wi-Fi served at all McDonald's restaurants.
麦当劳餐厅提供免费Wi-Fi。
这是瑞士一间TBWA的广告公司为McDonald's设计的广告,厉害就是在于斑马线上的,红色的薯条袋,上面一个大大的黄M,一根根黄色的斑马线就像插在袋子里的薯条一样,如此过马路,你想不看都不行。
由于每个餐馆都有自己的关闭休息时间。麦当劳将24小时服务的店面形象印在各种餐厅的卷帘门上。当门被拉低后,路人都会看到一个麦当劳24小时服务的形象。
还有,很多很多……
来自食材们的简历。
文/普象的工业设计小站